Reselling electronics, particularly laptops, is a great way to build a successful online business. Individuals, schools, and businesses alike are always looking to upgrade their tech. However, like any business, it is important to understand the pitfalls and build a good sales strategy in order to maximize profits and minimize losses. Follow these types to start creating a successful sales strategy today.
Learn Some IT Skills
As a small business owner, you may not need to know the ins and outs of how laptops work in order to sell them. However, understanding the basics of how a laptop works and how to fix a broken laptop will be very beneficial. You will be able to purchase broken laptops at a much lower rate and perform repairs. You will also know how to fix a problem if one should arise on a shipment of laptops you receive that was supposed to be fully working. Having a good grasp of your product is good for any ecommerce busienss or exporter, and even more so with electronics like laptops.
Find a Reputable Supplier
In order to build a business selling laptops, you will have to secure a stable supply of good product. Look for suppliers that have good references and strong electronics industry knowledge. A supplier like ELEMS can get your business access to a wide variety of refurbished laptops for resale. ELEMS also has experience importing and exporting laptops and other electronics, so you can take run your business internationally.
Purchase Software Licenses The Right Way
You may find that your laptops sell better with Windows installed. You may be tempted to just buy a license from someone on eBay or download one illegally. Microsoft probably won’t do anything if you just sell one or two laptops. If you start selling a large volume, however, you could find yourself embroiled in legal troubles. Luckily, Microsoft sells product licenses in bulk to small business owners. Even though it is more expensive, the added cost in the short term will save you plenty of time and money in the future if it means avoiding expensive legal troubles with a giant corporating like Microsoft.
Find Your Niche
You may be tempted to just sell any laptops you can get your hands on. But sometimes it is better to focus on a specific niche, such as a specific brand or type of laptop. Very new or high end items (think Apple laptops or nearly brand new laptops) can be difficult to get your hands on, so consider specializing in older laptops, or a brand that isn’t as popular, or any other specialized niche. You may find that you have to experiment to see which types of products work best for your business. Focusing on a niche or two niches allows you to monitor trends within that niche and understand the quirks of each individual laptop as well.
ELEMS specializes the wholesale of laptops from a wide variety of brands. If you are looking to become a laptop reseller and purchase laptop lots, contact us today.